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💜 Brighten your hair, boost your confidence — because first impressions matter!
PROVOKE Touch Of Silver Brightening Purple Shampoo is a sulphate-free, dual-pigment formula designed to neutralize yellow and orange tones in blonde, grey, white, and highlighted hair. With violet and blue pigments plus optical brighteners, it delivers visible brightness and dazzling shine after just one wash. Packaged as a convenient duo (2 x 200ml), it’s the UK’s #1 purple shampoo brand trusted for vibrant, salon-worthy results at home.





| ASIN | B0DJMQPBTK |
| ASIN | B0DJMQPBTK |
| Active Ingredients | Silver, White |
| Benefits | Shine,Brightening |
| Best Sellers Rank | 482 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) |
| Brand Name | PROVOKE |
| Customer Reviews | 4.4 4.4 out of 5 stars (11,673) |
| Customer reviews | 4.4 4.4 out of 5 stars (11,673) |
| Hair Type | Color Treated |
| Is discontinued by manufacturer | No |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Liquid |
| Item Weight | 0.4 Grams |
| Item model number | 112485014 |
| Liquid Volume | 400 Millilitres |
| Manufacturer | Pro:Voke |
| Manufacturer | Pro:Voke |
| Manufacturer Part Number | 40010972 |
| Material Type Free | Sulphate Free |
| Model Number | 112485014 |
| Number of Items | 2 |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.4 g |
| Recommended Uses For Product | Brightening |
| Scent Name | aldehydic |
| Suitable Hair Colour | Grey |
| Unit Count | 400.0 millilitre |
E**A
Nice shampoo
Brilliant shampoo smells nice makes my hair shiney and soft good value
J**.
Great product
I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too
T**5
Good shampoo
This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.
E**R
A must for blonde hair. My go to. Gets rid of brassy tones.
A must for blonde hair. My go to. Gets rid of brassy tones.
T**Y
Good item
Does what it says very pleased
S**︎
Helps yellow undertones + not great for dry/brittle hair
For someone who’s periodically bleached dark brown hair and has wavy - curly texture this can do wonders on the yellow sections. However brown to blonde there tends to be more orange undertones therefore a blue shampoo would work better. As for the effectiveness on freshly bleached wavy or curly hair, if yours has a tendency to feel dry or brittle naturally, this particular shampoo doesn’t aid in moisturising but does somewhat help the yellowy undertones. At £3 (when I got it) you’re getting what you’re buying but can’t advise for brittle or extremely dry hair.
T**E
Shampoo
Have used this before, so hope this is as good. Great price. Very purple lol. I have bleached hair so it should help get rid of any yellow tones.
C**Y
It works!
Amazing! My hair needs conditioner now but this product is the only one that worked for me. Bleached my hair a few times from red box dye and didn't think it would work but it did
K**E
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
J**E
Works fine
M**.
Super potent formula. If left on too long, hair goes from brassy to almost gray and can dry it out, but it does its job and it does it quickly and very well. Works more like an actual toner+developer rather than just a run-of-the-mill purple shampoo, so it shouldn't be used more than once a week and make sure to always follow with a repairing conditioner.
P**Y
Si può diluire con acqua senza risciacquo. Ideale per capelli bianchi, grigi, ingialliti o biondi. Consiglio di provare con una piccola quantità, per vedere il risultato
س**م
وحشه حذاري منه شعري وقع
Trustpilot
4 days ago
2 weeks ago