Permanent Liquicolor for Blonde Hair Color, 12aa-bv High Cool Blonde, 2 oz

Great product and EXCEPTIONAL customer service from this seller!

I used for the minimalist time with 20 developer. My hair is now brittle with a bluish tint. It mixed and applied so well. Definitely will not use again.

I have used this hair color for a long time, it's easy to use and saves me from having to go to the salon every month for hair color touch up.

Very good haircolor but you must know how to use it or you could damage your hair. I am a retired hairdresser and I know the correct way to put it on and I love it!

I’ve used many different types of color and clairol always delivers. The high lift cool blondes are such an amazing product and a great alternative to bleach. Do not try to use this if you are not a natural blonde or if your hair is not light naturally. Mine is a dirty blonde/light brown naturally and this lifts me to platinum with 40 vol no problem with zero brass.