Premium Natural Semi-Permanent Hair Color 100 Dark Red (8oz)

Daughter liked this to keep up her color instead of going to salon. Color is vibrant and does the job for her colored tips

Color fades in a couple.washes

I love this hair dye! Its so pigmented and pretty! Although, something to think about before buying the red color, I ordered it hoping it to be more red but it came out a kind of maroonish- pink. Still gorgeous though!

I love the long lasting color from iroiro! Red pigments are tricky, and the last few reds I used would be washed out pink-blonde within a couple weeks even with cold water and sulfate free shampoo. When I use this as my base, my hair is red for at least 2 months and I haven't gotten to that pink-blonde shade again before my roots get bad enough to need to retouch it all anyway! This red sticks so much better! It is a very pink based red, and it is kinda weird in that the color in the bowl is not the shade it takes on the hair, so don't panic when it looks pink instead of red because it turns out a nice deep red once it oxidizes in the hair. I add a touch of purple and green to mine to make it deeper and slightly neutralize the pink, which turns out a beautiful dark cherry shade. You do have to be mindful mixing though, it will be lighter in the bowl, so I aim for the color in the bowl to look like someone took the shade of red I want and diluted it to a dark pink. Seems to work out well!

Not the most vibrant or sticky red. Smells nice and not damaging

Okay, so I used this hair dye and WOW. My hair is officially dark red and I look like I just stepped out of a dramatic anime intro. People keep asking if I’m a vampire or a rock star. Even my dog looked at me funny (probably scared). It smelled a bit weird, but worth it for the extra ‘mysterious teen energy.’ 10/10, would dye again and probably start writing brooding poetry.

Amazing hair dye. Love iro iro. This color is so vibrant.

I was a bit nervous when I put this product on my hair, as it did not look very bright coming out of the package. I was even more nervous when I rinsed and the water was PINK, not red. REALLY pink. However, the color on my hair looks great! It is a very nice red and I have super dark hair that is NOT easy to lift. I am quite pleased and will more than likely purchase again.