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💁♂️ Own your roots, own the room.
BOLDIFY Hairline Powder is a water-resistant, pressed root touch-up powder designed to instantly conceal gray roots and thinning hair with a natural finish. Offering 48-hour sweat and rain resistance, it nourishes the scalp with Squalene and comes in 14 customizable shades backed by a free shade replacement guarantee. Ideal for professionals seeking a quick, mess-free solution between salon visits.














| ASIN | B08N1BLW1C |
| ASIN | B08N1BLW1C |
| Best Sellers Rank | #71 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand Name | Boldify |
| Color | Light Brown |
| Container Type | Compact |
| Customer Reviews | 4.3 4.3 out of 5 stars (39,840) |
| Full Cure Time | 48 Hours |
| Global Trade Identification Number | 09421905493758 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 4 Grams |
| Item model number | 12345678 |
| Manufacturer | Boldify |
| Manufacturer | Boldify |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Color Protection, Color Restoring, Hypoallergenic, Root Touch Up, Shine |
| Product Dimensions | 2.25 x 2.25 x 2 inches; 0.14 ounces |
| UPC | 942190549375 |
| UPC | 942190549375 |
A**E
Awesome gray coverage
I have the light brown and blonde tester kits, and they work exceptionally well. They blend seamlessly into my hair, are mess-free, and I prefer them over spray-on types. They provide long-lasting coverage and maintain their effectiveness in humid climates. Applying them is straightforward. However, I wish they had a smaller applicator stick with a longer handle for applying around the face and temples. They cover my grays effectively and blend them seamlessly into my hair color.
K**7
Stays on, great coverage.
I am a bronde and I use this powder to soften my dark roots and very sliver grays between balayage visits. I like that I was able to buy a sample kit before deciding which color was right. This is great powder. Unlike others, I don't need to apply hairspray first to make it stick. The color is solid and stays on very well. The pigment isn't shiny, so I have found if I use too much, it makes my roots look dull. A small price to pay for proper coverage that lasts, even after a full night's sleep. Definitely recommend over other brands. worth the money.
T**E
works very well
This is easy to use and matches well with my hair color to cover the gray between hair appointments. I think I will continue using this product.
C**A
Works well, Great Customer Service!
I use this primarily to cover my gray roots in between salon visits. I ordered the medium brown and it went on well, stayed on all day, and washed out easily. It’s very easy to apply and doesn’t feel greasy or powdery. I really like this product. However, after a few months, I found the color just wasn’t right. I contacted customer service and they responded immediately and honored their color match guarantee. They sent me out the dark brown and this is a much better match for me! This stuff is great, really hides the grey. It blends my roots into my hair for a smooth transition. If you are between shades and debating, I would recommend going with the darker shade. But if you get the wrong shade, they will make it right! Great product, great customer service.
C**R
Great product
Easy to apply, blends well and lasts all day. Covers grey and thin spots and looks natural.
J**D
Good Product But Hard Pass…Greedy Company
This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does.
I**C
Great for filling in thinning hair
I wasn't sure which shade would match my hair since I color it a vibrant shade of cherry cola red, but the bottom two mixed work SO WELL. I have a spot at the front of my head that is thin and makes it look like a small bald spot, and just a couple pats of this completely covers it naturally. I didn't think it would work as well as it does! Love!
C**S
Good product, but does need some improvement
It does what it’s supposed to in terms of application and initial appearance, but there’s a major downside, it transfers very easily. If you touch your hair or even lightly scratch your scalp, it comes off on your fingers. Because of that, you have to be extremely careful after applying it. Even a small itch can leave residue on your hands, which is pretty inconvenient. Overall, it works for coverage, but the lack of staying power and easy transfer makes it harder to use comfortably throughout the day. This should only come off with soap and water, but it comes off with a touch of your finger and hand. I think it would be best to try and use some type of holding spray to add more protection from it coming off with your hand or finger. However, it is much better than other products because I did not notice any type of chalkiness which is great. The seller is very helpful and will make everything right with any problems with their products. I would definitely buy their product again.
B**S
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
C**C
A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).
S**S
Great powder. Very handy to cover up postpartum hair loss and grey coverage.
A**N
Product was good and delivery was fast.
A**R
Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .
Trustpilot
3 weeks ago
1 month ago