

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to UAE.
💁♂️ Bold roots, zero worries — own your look all day long!
BOLDIFY Hairline Powder is a water-resistant, pressed root touch-up powder designed to instantly cover gray roots and thinning hair. Offering 48-hour wear with a sweat and rain-proof formula, it provides a mess-free, precise application in 14 natural shades. Infused with Squalene, it nourishes the scalp while delivering a flawless, natural finish. Perfect for busy professionals seeking quick, reliable gray coverage between salon visits.














| ASIN | B08N1CWL7S |
| ASIN | B08N1CWL7S |
| Best Sellers Rank | #71 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand Name | Boldify |
| Color | Dark Brown |
| Container Type | Compact |
| Customer Reviews | 4.3 4.3 out of 5 stars (39,851) |
| Full Cure Time | 48 Hours |
| Global Trade Identification Number | 09421905493727 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 0.1 Ounces |
| Item model number | BLD2004DB |
| Manufacturer | Boldify |
| Manufacturer | Boldify |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Color Protection, Color Restoring, Hypoallergenic, Root Touch Up, Shine |
| Product Dimensions | 2.36 x 2.36 x 1.97 inches; 0.1 ounces |
A**E
Awesome gray coverage
I have the light brown and blonde tester kits, and they work exceptionally well. They blend seamlessly into my hair, are mess-free, and I prefer them over spray-on types. They provide long-lasting coverage and maintain their effectiveness in humid climates. Applying them is straightforward. However, I wish they had a smaller applicator stick with a longer handle for applying around the face and temples. They cover my grays effectively and blend them seamlessly into my hair color.
K**7
Stays on, great coverage.
I am a bronde and I use this powder to soften my dark roots and very sliver grays between balayage visits. I like that I was able to buy a sample kit before deciding which color was right. This is great powder. Unlike others, I don't need to apply hairspray first to make it stick. The color is solid and stays on very well. The pigment isn't shiny, so I have found if I use too much, it makes my roots look dull. A small price to pay for proper coverage that lasts, even after a full night's sleep. Definitely recommend over other brands. worth the money.
T**E
works very well
This is easy to use and matches well with my hair color to cover the gray between hair appointments. I think I will continue using this product.
C**A
Works well, Great Customer Service!
I use this primarily to cover my gray roots in between salon visits. I ordered the medium brown and it went on well, stayed on all day, and washed out easily. It’s very easy to apply and doesn’t feel greasy or powdery. I really like this product. However, after a few months, I found the color just wasn’t right. I contacted customer service and they responded immediately and honored their color match guarantee. They sent me out the dark brown and this is a much better match for me! This stuff is great, really hides the grey. It blends my roots into my hair for a smooth transition. If you are between shades and debating, I would recommend going with the darker shade. But if you get the wrong shade, they will make it right! Great product, great customer service.
B**L
Great product for thinning areas and root coverage
My new favorite thing to cover up my thinning areas around my bangs and to cover grey roots between coloring. The stuff is easy to apply and stays put even if I’m sweating! It’s perfect! Seems like what I bought will last a long time
J**D
Good Product But Hard Pass…Greedy Company
This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does.
K**9
Amazing coverage and matching color!
Amazing how the color matches perfectly! And the powder covers all the grey along my part. I highly recommend this product.
J**Y
Defective Applicator
I've used this product before and the product itself is fine. If you scratch or rub your head, the product will come off on your fingers and get stuck under your nails, but I honestly don't see a way around that and I dont consider that a flaw of the product. It wouldn't look natural if it was plastered to your head. With any powder product, there will be some fallout from picking it up on the applicator so be mindful of that because it can get on your hands or clothes (I haven't found that it stains) but once applied to your hair; it does stay put (aside from rubbing/scratching as mentioned) and you don't need to worry about it falling out. I have alopecia areata and use it to cover the random bald patches I get from time to time in my crown. I don't use this on my hairline so I can't comment on look and longevity when applied on the hairline. But, for my purpose, it works well and I don't find myself needing to reapply it during the day. If you sleep on it, you may need to reapply a little more the next day to ensure you have full coverage again. It washes out with shampoo easily and I don't notice any residue left in the shower from it. I use black pillowcases so can't say if it stains lighter ones. I have dark brown hair and ordered the dark brown originally (years ago) but it was a little too light for me. I was able to get away with it since my hair naturally provides some coverage on its own and made it so that the color difference wasn't as noticeable. I finally decided to order black and it is the better option for me. On to the applicator issue. After several uses of the black, the applicator tore at the seam. Amazon processed an exchange and I got a new one. Well, the same thing happened again, this time a lot sooner after only a couple (no joke, 2!) applications. I've had zero issues with the applicator on the original dark brown item I ordered YEARS ago. As a matter of fact, it's still going strong! I only use this when I get a bald spot and am waiting for the hair to grow back. Sometimes I don't get any bald spots for a year or two and other times, I've had a couple bald spots within the same year. Also, I only apply the product when I'll be out in public which is usually only once (maybe twice) a week. When I have a bald spot, I probably use this on average about 7 times a month. That is why the dark brown has lasted so long. I tried to discuss this with the seller but since Amazon processed the order, I could only speak with them. They did offer for me to return the replacement and get a refund so at least I won't be out any money. I like the product but I'm not sure trust a re-order.
B**S
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
C**C
A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).
S**S
Great powder. Very handy to cover up postpartum hair loss and grey coverage.
A**N
Product was good and delivery was fast.
A**R
Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .
Trustpilot
3 weeks ago
3 weeks ago